The Ethics Of Electronic Advertising - 916 Words

The vast technological advancements within the last decades have changed how businesses approach current and potential customers. Advertising strategies have transcended traditional mediums and have evolved to infect new technology mediums. The Internet opened the doors to new possibilities and it is no different with advertising. Every new era has some new invention that calls into question its ethical standards such as the radio, television, computer, and now the Internet. Ethics concerns the moral principles that govern how a person or organization should behave as to avoid the invasion of rights of others. The span of ethical standards has no boundaries; Ethical standards are limitless. And ethical standards apply to advertising, including electronic advertisements, which are any advertisements found on the Internet. Electronic advertisers face many critiques and challenges by ethicists and consumers. In addition to electronic advertisements being annoying and disruptive by Inter net users, face ethical challenges, some which have been outlined by an article on â€Å"The Balance†. The article illustrates some of the common unethical acts that most electronic advertisers execute knowingly. These infringements include: â€Å"making untrue claims, bait-and-switch offers †¦ advertorials, interstitial ads, pop-ups and pop-unders, contextual links, and overlay ads† (Spizziri, 2016, p. 1). Spizziri states that companies that indulge in these types of advertisements can foresee negativeShow MoreRelatedEssay on Children and the Media/Advertising816 Words   |  4 Pages It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to. Minors are young and are therefore potential long-term consumers. 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