Thursday, December 12, 2019

Management Communication for Employee -MyAssignmenthelp.com

Question: Discuss about the Management Communication for Employee. Answer: As initially discussed, the role of strategic management in the success of businesses is crucial.to gain a better insight of this concept, I have read articles about the subject matter. These articles have clearly described the role played by strategic management in business success. strategic communication has to be incorporated as an integral part of an organizations organogram and plays a key role in achieving business objectives by ensuring the stake holders are put into play (Schultz et al., 1994). this memo highlights the most important themes that I recognized from the article I read.it gives a description of how the different departments and stakeholders in business can utilize strategic communication jointly to achieve the business goal and success. This memo will also help in improvement of the understanding of strategic communication in business. The Importance of Strategic Communication Various studies and research has been done to try and understand the key significance of strategic management in the improvement of business performance. The author, Islas (2005) argues that the most important key areas in which strategic communication is used are those of the organizations culture and identity. The comparison of company perforce in the world clearly indicated the role of strategic communication as a factor for business success. Organizations that had strategic communications well designed and working as part companies blueprint had outstanding performance. Employee had morale and working conditions improved (Argenti, P. A.et al),. a well-designed strategic communication plan gave a sense of togetherness, enabled team work and focus towards achieving business success. This happens by having the organizations objectives and core values as the uniting factor in the drive toward s achieving business success. The key elements in strategic management involves an in-depth understanding of the objectives of the organization and having these as the guiding principles in communications. With this understanding, strategic communication becomes integral, simple, and clear message based on business objectives. With this achievement of business goals is made possible. Since the conception of strategic communications, there has been an improved participation of different organizational departments in addressing the subject matter. Before this understanding, only the communication departments played an active role in the implementation of the strategic communication plan (Noe, R. A., et al). Departments such as marketing, human resource management and information technology departments have now jointly worked to achieve organizational goals with the help of strategic communication. The provided research aimed at developing and distributing knowledge that is backed up with evidence to achieve the core value. Better Strategic Communication Leads to Business Success With the business goals stated and understood by all stakeholders, there has been notable increase in profitability and improved customer satisfaction. A clear strategic communication will help in steering forward development agenda. According to Argenti et al. (2005), implementation of the strategic communication plan plays a key role in enabling the organization to be on the spotlight as well as improve its strategic plan. The latter puts the organization in s better position to outcompete other competitors. This usually occurs by engaging the different stakeholders in business organization. Stakeholders play a key role in the interaction with the organization (Argenti et al., 2005). Interaction has been improved with the development of channels such as media that are available at any time need arises. This plays a key role in timely implementation of any concerns by the stakeholders. communication helps in setting market based goals according to the participation of the stakeholde rs. Open channels for stakeholders participation creates a platform for ideas and innovation, one of the key factors for business success.it helps the organization make improvements by making comparisons with the competitors in the same field. The final outcome of this is improved products and service delivery to the clients Employees play a key role in the marketing of the organization to the public.an employee who gets a clear picture of the current position of the organization and any feature improvements in the making will act as ambassadors for the organization (Hennig-Thurau, T.et al). A strong positive relationship with the employers creates a highly valued source of information about the image of the company to the public. The outcome of this interaction is increase in business success. Team work is a product of interaction of different stakeholders who share a common goal of interest. Strategic communications helps each individual recognize the role of each employee in contributing to the achievements of goals communication gives a better understanding of organizational structure thereby appreciating the key roles played by each individual. Conclusions With a clear understanding of the role played by strategic communication in the success of business organizations, there a has been an improvement in the participation of the various stakeholders to achieve target goals according to the blue print of the organization (O'Hair, D et al). An increase in the recent performance of organizations is dependent on these factors. improvement in technology has also played a key role in enhancing the knowledge base and interaction between the various stakeholders. The time required for appropriate feedback in response to the communication strategy has also been improved. The most ideal way to build the strategic communication plan in an organization is by first engaging the internal stake holders interact with the external stake holders in the organization. This plan must however be planned in the long term for the best results. In summary Communication strategy should not be confused with strategic communication. Strategic communication should be done in a way that the stake holders feel engaged and free from any intrapersonal concern in the provision of information (Ray, S. J et al.). A long term plan on this will also help in making it a part of business success strategy thereby helping in the achievement of common goals. Stakeholders should also feel at ease to communicate their wishes in order to achieve success. With reference to the synopsis of communication strategy, it plays a key role in successful business models and should developed and implemented jointly. Recommendation With the understanding of the role of strategic communications from the articles that I have read and discussed above, I would recommend the incorporation of strategic communication as one pillar of organizations in order to achieve success and target goals in the organization. References Ray, S. J. (1999).Strategic communication in crisis management: Lessons from the airline industry. Greenwood Publishing Group. Argenti, P. A., Howell, R. A., Beck, K. A. (2005). The strategic communication imperative.MIT Sloan management review,46(3), 83. O'Hair, D., Friedrich, G. W., Dixon, L. D. (2007).Strategic communication in business and the professions. Allyn Bacon. Argenti, P. A. (2015).Corporate communication. McGraw-Hill Higher Education. Pedersen, P. M. (2013). Reflections on communication and sport: On strategic communication and management.Communication Sport,1(1-2), 55-67. Hennig-Thurau, T. (2000). Relationship quality and customer retention through strategic communication of customer skills.Journal of Marketing Management,16(1-3), 55-79. Aaltonen, P., Ikvalko, H. (2002). Implementing strategies successfully.Integrated Manufacturing Systems,13(6), 415-418. Noe, R. A., Hollenbeck, J. R., Gerhart, B., Wright, P. M. (2006). Human resource management: Gaining a competitive advantage.

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